A hair supplement store in Evolve was stuck at $2,000 per day using an unoriginal product formulation. According to @shauneng, the brand owner conducted audience research, identified an older demographic ignored by competitors, and created tailored ad creatives that scaled daily revenue to $55,000.
Well I wouldn't launch CPG without R&D or a custom formula nowadays. Buttt I'm looking at it from the POV of what problems I can solve. First off, find a big desire that already exists, like getting girls or being more masculine. Stuff that's always going to be around. Hence all these shilajit, testosterone booster supps stores keep spawning, despite selling the same sh*t. ⠀ Once you've got the desire, go look into the niche. Reddit's a good place to start. See what problems keep popping up, and dig into those. But it has to be a niche you're genuinely interested in, not something totall
— Shaun Eng (@shauneng) · View on X
Before
According to @shauneng, the brand recorded the following baseline metric:
- Daily revenue: $2,000 per day.
The product used an unoriginal formula identical to existing competitors in the hair supplement niche. The source post does not provide baseline figures for conversion rate, customer acquisition cost, or total ad spend.
What they changed
According to @shauneng, the brand executed two specific steps without altering its product formula:
- Conducted market research to identify an older demographic ignored by competing brands in the niche.
- Built ad creatives that spoke directly to this new target demographic.
After
According to @shauneng, the brand achieved the following outcome:
- Daily revenue: $55,000 per day (a 27.5x increase calculated from the initial $2,000 per day).
These numbers are self-reported by @shauneng based on a store owner within the Evolve community. The author provides no verification period, ad channel attribution, or profit margin breakdown.
How can you test this on your store?
Shopify store owners selling commoditized products can test demographic repositioning through the following workflow:
- Research audience discussions on forums like Reddit to identify underserved age or interest groups that currently buy from your product category.
- Draft new ad copy and visual assets specifically addressing the pain points of that target group.
- Launch a dedicated ad campaign targeting the chosen demographic without modifying your product page or product formula.
- Measure return on ad spend and daily revenue over a 14-day testing period to evaluate performance against your existing campaigns.
Frequently asked questions
Which store achieved this revenue growth?
The source post does not disclose the brand name. It states only that the store sells a hair supplement and belongs to a member of the Evolve community, according to @shauneng.
How reliable are these performance figures?
The figures are self-reported by @shauneng without third-party audit data, exact date ranges, or net profit details. Stores with commoditized formulas should evaluate these figures as a high-level marketing concept rather than a guaranteed result.
Sources
- Post by @shauneng on September 13, 2026.